Utilized content marketing and campaign strategies to illustrate Medtronic Diabetes' commitment to the broader diabetes community, as well as the individual.
Agency: Likeable Media
The Michelin Guide
Managed 5 team members in content creation, community management, reporting and analysis, and campaign ideation and execution for Michelin Guides.
Sample campaigns included a Michelin-Starred Chef Video Series, The Michelin Guide's annual star announcements for New York, Chicago, and San Francisco, and the Like a Local series launch in partnership with CBS News Travel Editor Peter Greenberg.
Conducted global brand strategy and local market execution across the U.S., Australia, Canada, Germany, UK, France, Italy and Spain.
In addition to the day-to-day content creation, social channel management, and reporting, campaigns during this period included Barbie The Dream Closet, Barbie Life in the Dreamhouse, Barbie for President, and more.
Conducted a Monster of the Week activation, utilizing the Monster High Facebook cover photo to showcase tween artwork and recognize global ghouls for their freaky fabulous creations. Other campaigns included Freaky Fab 13, a monthly release of exclusive content and exciting specials, and an anti-bullying partnership with WeStopHate to help "build tween-esteem by celebrating fun freaky flaws".
Harnessed the passion of Apothic fans in new and exciting ways that ultimately created powerful brand advocacy across the digital landscape.
Campaigns included an online exclusive leather wine charm collaboration with Clare Vivier & Of a Kind, a Facebook Halloween Giveaway, and a branded partnership with Pandora, aptly named The Apothic Blend.
Over seven years of in-house and agency experience working for a wide variety of brands, including Mattel (Barbie, Monster High & Little Mommy), JP Morgan Chase, The Michelin Guide, Cardozo Law School, Pepperidge Farm, Seventh Generation, and more.